Our startups get 1.5M monthly SEO traffic!We write quality content & do amazing optimisations. But that's not it.We also have a solid marketing strategy for link building.Today I am sharing 5 frameworks we use for internal linking π§΅β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 Our startups get 1.5M monthly SEO traffic!We write quality content & do amazing optimisations. But that's not it.We also have a solid marketing strategy for link building.Today I am sharing 5 frameworks we use for internal linking π§΅β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 Internal links help:1) Pass on authority between pages2) Google to crawl your website easilyPlus you have full control on your internal link structure.The frameworks below will help you lay out an internal linking structure for your website π(2/2)β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 β Helps to identify sub-folders or pages for which you need to build authorityHow?β All pages are organised into well thought out sub-foldersβ Every time a new page is to be created, you know exactly which sub-folder it belongs to(2/4)β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 Eg. your product pages can be atHomepage β Category β Sub-category β Product.But your URL can just be /product/<<product-name>>.This helps you avoid long URLs like /<<category>>/<<sub-category>>/<<product-name>>.Case Study:https://t.co/R5mqAqbNpA(4/4)β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 Why?β Easy interlinking between pages under the same topicβ SEO juice can flow across pages ie if one page gets good authority, the goodness gets passed onto other pages as wellβ Helps you get βtopical authorityβ from Google(2/3)β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 3/ Framework 3: Internal Linking EngineAdding internal links without a proper structure or a set of rules will have 0 to little impact.So itβs important you establish guidelines for internal linking that are followed for every page on the website.(1/3)β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 How?β Set specific rules along with min/max threshold on number of linksβ Sample engineβ Min 2 internal links from pages under the same topicβ Min 3 internal links from other parts of the website(3/3)β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 Why?β Other pages on your website get a boost through links from your "power pages"β It serves as a powerful hack when you want to promote certain pages or sections(2/5)β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 Identifying power pages:β Tools like Ahrefs or SEMRush show you page authority & number of domains linking to a pageβ Sort all pages on your website by page authority. Top pages in the list are your power pages(4/5)β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 5/ Framework 5: Audit EngineA key element of any internal linking strategy is to periodically check for and rectify errors.Regular SEO audits will give you a good list of points to work on.(1/3)β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022 How?β Use any SEO tool to do a site auditβ Check for these issuesβ Orphan pageβ Broken internal linksβ Internal links to redirected pagesβ Set a frequency to do these audits & clean errors. Eg. every 2 months.(3/3)β Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022