Our startups get 1.5M monthly SEO traffic!
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
We write quality content & do amazing optimisations. But that's not it.
We also have a solid marketing strategy for link building.
Today I am sharing 5 frameworks we use for internal linking 🧵
Our startups get 1.5M monthly SEO traffic!
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
We write quality content & do amazing optimisations. But that's not it.
We also have a solid marketing strategy for link building.
Today I am sharing 5 frameworks we use for internal linking 🧵
Internal links help:
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
1) Pass on authority between pages
2) Google to crawl your website easily
Plus you have full control on your internal link structure.
The frameworks below will help you lay out an internal linking structure for your website 👇
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– Helps to identify sub-folders or pages for which you need to build authority
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
How?
– All pages are organised into well thought out sub-folders
– Every time a new page is to be created, you know exactly which sub-folder it belongs to
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Eg. your product pages can be at
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
Homepage → Category → Sub-category → Product.
But your URL can just be /product/<<product-name>>.
This helps you avoid long URLs like /<<category>>/<<sub-category>>/<<product-name>>.
Case Study:https://t.co/R5mqAqbNpA
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Why?
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
– Easy interlinking between pages under the same topic
– SEO juice can flow across pages ie if one page gets good authority, the goodness gets passed onto other pages as well
– Helps you get “topical authority” from Google
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3/ Framework 3: Internal Linking Engine
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
Adding internal links without a proper structure or a set of rules will have 0 to little impact.
So it’s important you establish guidelines for internal linking that are followed for every page on the website.
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How?
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
– Set specific rules along with min/max threshold on number of links
– Sample engine
— Min 2 internal links from pages under the same topic
— Min 3 internal links from other parts of the website
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Why?
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
– Other pages on your website get a boost through links from your "power pages"
– It serves as a powerful hack when you want to promote certain pages or sections
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Identifying power pages:
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
– Tools like Ahrefs or SEMRush show you page authority & number of domains linking to a page
– Sort all pages on your website by page authority. Top pages in the list are your power pages
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5/ Framework 5: Audit Engine
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
A key element of any internal linking strategy is to periodically check for and rectify errors.
Regular SEO audits will give you a good list of points to work on.
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How?
— Hrishikesh Pardeshi (@hrishiptweets) March 31, 2022
– Use any SEO tool to do a site audit
– Check for these issues
— Orphan page
— Broken internal links
— Internal links to redirected pages
– Set a frequency to do these audits & clean errors. Eg. every 2 months.
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